You might have heard of the word ‘business card’ – and by extension, unless you work in the business industry – you might also believe that with today’s technological advances, the presence of business cards has almost certainly vanished. The truth, however, is that they are very much alive, and an essential marketing component to every business and company.
To begin with, a business card is simply a small card which succinctly identifies the company and its primary details, also often listing the details of the respective representative handing out the card. Instead of being detrimental to their development, modern technology has actually enhanced the production methods and values of business cards: from ordering your business cards Australia to relying on special printers to have engravings on your card, the possibilities have been certainly expanded. Naturally, there are many reasons as to why the concept of business cards has not yet perished (and perhaps, even developed further); some of these are as follows:
- Not everyone is good with technology – whilst this better applies to the less developed regions of Asia, Latin America and Africa, the truth is that there still remain individuals with low technological skills worldwide. A good percentage of people still do not own a smartphone, and even in one of the smartphone’s biggest markets – the United States – this figure is as high as thirty percent. The reasons can vary from simple lack of understanding to believing technology is distracting and a preference for traditional methods. Regardless of the reasoning, this makes it imperative for businesses to still rely on business cards to provide their details to customers.
- Improves the business’ legitimacy – if there is anything negative that technology has brought with itself, it certainly is the increase in frauds – scammers are making good use of the internet to trick unknowing victims for supposedly business purposes. In such an era, business card printing has proved important because these cards can bring with them a sense of ‘legitimacy’ to the business. The card provides essential details of the company that can help prove its existence, and thereby attract potential customers by reducing their wariness. Check out more here https://www.joinprint.com/au/.
- Help with networking – business partnerships are a very important part of the business industry. Networking is the key to such partnerships, and in general, to cultivate good relations with others in the industry. As you would know, despite the ability to connect through social media and the like, most individuals in the business world still prefer the old-fashioned face-to-face meetings. There is a good reasoning to prefer this to other methods of communication, but either way, business cards are a must if you are greeting someone directly.